關於課程
Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.
During your time with us, you will gain critical insights into:
The Digital Customer and their buying behaviour and how this differs from offline customers.
How organisations engage and interact with Digital Customers.
The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing.
The metrics and methodologies of the digital analytics businesses such as Google, AdWords and Twitter Analytics through Google's Analytics Individual Qualification (IQ) scheme.
The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses.
Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this degree will give you the skills and knowledge to excel at a managerial level by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and changing digital marketing landscape.
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開始日期及學費
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如何申請
Entry requirements for 卡地夫都會大學
All students should hold a relevant first degree or equivalent, at least Lower Second class (2:2) or relevant experience, that will need to be evidenced and verified and for which references will be sought. Students' not processing evidence in this area will be interviewed by the programme director and/or be requested to undertake a diagnostic test. Applicants with non-standard entry qualifications will be considered. IELTS - 6.0 overall with no sub score lower than 5.5, TOEFL Internet Based Test - 72
English language requirements
托福(TOEFL iBT)總分: 72.0
最後申請期限:
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