Graduate Diploma in Luxury Branding

This course is suitable if you want to gain a thorough understanding of the principles of luxury brand management, neuromarketing and big data analytics for strategy development. The Graduate Certificate in Luxury Branding is nested within this course.

It will provide you with a high degree of specialist knowledge of the luxury branding industry, as well as a spectrum of research and professional skills. At the completion of the course, you will be able to identify, analyse and solve brand management problems for luxury brands in today’s world. This course leads to the Master of Luxury Branding.

Critically analyse the luxury marketing environment and think creatively to generate strategic solutions to a range of real-world business and management problems, and apply logical rational and reflective processes in high level decision making that is evidence-informed. Develop an in-depth knowledge of luxury communication strategies, from traditional media to digital, social media and special projects development and apply relevant advanced technologies to implement coherent strategic initiatives in luxury branding. Use information and technology adeptly in marketing contexts and employ effective independent or collaborative work skills to demonstrate expert professional judgement and ethical responsibility relating to the luxury brands and businesses

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