關於課程
In order for a business to succeed, decision-makers must be able to understand the behaviour and trends of consumers. Lang's MSc in Marketing and Consumer Studies program focuses on examining, understanding and influencing consumers and will equip you with the skills and expertise needed to manage large-scale research projects. It will further prepare you to pursue a career in marketing, brand management, product development, market research, and consumer protection policy. The program also provides an excellent training towards the pursuit of a PhD in marketing, consumer behaviour or a related business discipline.
The MSc program draws on a variety of disciplines in marketing theory and research methods. You will complete five core courses, including consumer behaviour and marketing theory, three graduate courses in measurement and analysis, and an elective course exploring theoretical topics in marketing, which will help you develop your thesis.
Graduates of this program pursue careers in a number of unique areas in marketing, advertising and public sector, including,
Marketing research, Brand management, Marketing management, Advertising and communication, Quality management
Quality control consulting
The MSc program draws on a variety of disciplines in marketing theory and research methods. You will complete five core courses, including consumer behaviour and marketing theory, three graduate courses in measurement and analysis, and an elective course exploring theoretical topics in marketing, which will help you develop your thesis.
Graduates of this program pursue careers in a number of unique areas in marketing, advertising and public sector, including,
Marketing research, Brand management, Marketing management, Advertising and communication, Quality management
Quality control consulting
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開始日期及學費
如何申請
Entry requirements for 貴湖大學
Four year Honours degree, or equivalent. IELTS - 6.5. TOEFL IBT - 89. TOEFL PBT - 550. A four-year honours Bachelor’s degree (or its equivalent) with at least a B average in the final two years of undergraduate study.
English language requirements
托福(TOEFL iBT)總分: 89.0
最後申請期限:
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