關於課程
This course focuses on developing your expertise in business management and the more specific function of marketing, which focuses on the key theories and practices across global multi-national organisations, national public and private sectors, small-medium enterprises (SMEs), non-profits, non-governmental organisations (NGOs) and charities. The foundation year will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. It creates opportunities for you to develop vital business skills, as well as preparing you for study at undergraduate level. You will put theory, both traditional and contemporary, into practice with real-world scenarios
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