Bachelor of Design - Advertising and Design

Effective advertising is persuasive, targeted, clever and original. When you study this course, you’ll not only learn how to bring creative ideas to life, you’ll also learn about the business processes behind the scenes, such as planning, consumer research and managing campaigns.

You’ll hone your skills in idea generation, art direction, design, creative strategy and critical thinking, and learn to use advertising and design effectively to drive business growth and development. You’ll also have the choice to expand your knowledge and skills in either brand management or copywriting.

The course is taught through authentic learning experiences that reflect real-world industry standards and practice, helping you begin your exciting career and easily transition to the workforce after you graduate.

We also encourage students to enter student competitions run by industry bodies such Design and Art Direction (D&AD), the Advertising Council of Australia and Perth Advertising and Design Club.

Advertising and Design is offered as part of the Bachelor of Design. You will be able to enhance your degree by selecting to study either two additional minors or one minor and four elective units to support your career goals.

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