關於課程
In this course you will learn to apply specialised knowledge theories, frameworks and practices relevant to luxury brand management to accurately inform brand strategies, brand development and business decisions. You will also learn about design management in the creation of brand identity and positioning, particularly in the luxury product industry, and the use of big data analytics in marketing and consumer biometrics.
There is regular interaction with industry through guest speakers, study tours and practical workplace projects. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with particular focus on luxury branding and marketing in an international context. You will also complete a major independent research project.
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開始日期及學費
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如何申請
Entry requirements for 科廷大學
A bachelor degree or Graduate Certificate in Marketing, or a bachelor degree in any discipline and at least five years' of substantial work experience in Marketing. Applicants must also meet Curtin's English language proficiency requirements.
IELTS (International English Language Testing System): 6.5 Overall ( with Listening, Reading Writing and Speaking sub scores 6.0)
TOEFL (Test of English as a Foreign Language) : 79 (overall) (Reading and Listening: 13, Speaking: 18, Writing: 21). TOEFL (Test of English as a Foreign Language) and PBT (Paper Based Test): 570
English language requirements
托福(TOEFL iBT)總分: 79.0
最後申請期限:
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關於科廷大學
CRICOS碼:098155D
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