關於課程
BSc (Hons) Psychology and Marketing is an exciting new degree combining two of Heriot-Watt University's well-established disciplines. Students will study courses in psychology and marketing and understand the many impactful links between the two. BSc (Hons) Psychology and Marketing is based in the Department of Psychology and it draws on the well-established undergraduate programmes in Psychology and Marketing.
The mandatory courses in the programme are taken from the core courses in both disciplines, ensuring that students will graduate with a deep understanding of the nature of Psychology and Marketing and of the many fruitful linkages between them.
Students will take courses in all core areas of Psychology with an emphasis on Social and Cognitive Psychology, which will equip them with the tools necessary to understand the links between individual and social behaviour.
Students will study foundational marketing courses in Level 1 and Level 2, introducing them to the principles of the discipline. In Level 3 and Level 4, students will take more specialised courses allowing them to explore areas of marketing in depth.
The mandatory courses in the programme are taken from the core courses in both disciplines, ensuring that students will graduate with a deep understanding of the nature of Psychology and Marketing and of the many fruitful linkages between them.
Students will take courses in all core areas of Psychology with an emphasis on Social and Cognitive Psychology, which will equip them with the tools necessary to understand the links between individual and social behaviour.
Students will study foundational marketing courses in Level 1 and Level 2, introducing them to the principles of the discipline. In Level 3 and Level 4, students will take more specialised courses allowing them to explore areas of marketing in depth.
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開始日期及學費
如何申請
Entry requirements for 赫瑞瓦特大學
Standard entry requirements
Highers AAAB (over two sittings)
A-Levels BBB
Int. Baccalaureate 29 points
BTEC DDM (Health and Social Sciences preferred)
HNC B in graded unit Social Sciences (Psychology, Research Methods/Statistics required modules)
IELTS 6.0, TOEFL IBT ? 80
English language requirements
托福(TOEFL iBT)總分: 79.0
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