關於課程
The MSc International Marketing will equip you with contemporary marketing skills and knowledge necessary for organisational success in an increasingly global economy and the course features distinct and critical business courses.
The MSc in International Marketing provides detailed knowledge of contemporary marketing concepts coupled with the scope for specialisation.
There are eight taught courses, divided equally over two semesters, followed by an international marketing dissertation in semester 3. Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.
Mandatory courses deliver core international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications, Research Philosophy and Practice) as well as specialist marketing knowledge (Marketing Metrics, Sustainable Marketing).
The MSc in International Marketing provides detailed knowledge of contemporary marketing concepts coupled with the scope for specialisation.
There are eight taught courses, divided equally over two semesters, followed by an international marketing dissertation in semester 3. Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.
Mandatory courses deliver core international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications, Research Philosophy and Practice) as well as specialist marketing knowledge (Marketing Metrics, Sustainable Marketing).
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開始日期及學費
如何申請
Entry requirements for 赫瑞瓦特大學
A good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university. The minimum English language requirement for entry to this programme is IELTS 6.5 (or equivalent) with no component lower than 6.0.
English language requirements
托福(TOEFL iBT)總分: 85.0
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