關於課程
The Media and Marketing BA (Hons) combines London Metropolitan University’s world-leading expertise in the media and media industries with this career-focused study of marketing and advertising. The media is ingrained in modern life with television, radio, print media, cinema and the internet as channels for information, education, politics art and entertainment. The degree explores how the media shapes the way we live and its influence on contemporary marketing and corporate communications.
You’ll learn about the principles of marketing including branding, product management, pricing strategies and advertising, and gain hands-on practice-based learning with our first-class media resources including video and television production, as well as classroom-based grounding in the media industries and corporate environments.
You’ll learn how to operate a camera, budget a marketing campaign and manage a creative team. Optional modules enable you to specialise in specific parts of the media or commercial industry, and your final project will enable you to demonstrate your skills and expertise to employers.
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開始日期及學費
如何申請
Entry requirements for London Metropolitan University
a minimum of grades BBC in three levels (or a minimum of 112 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
English Language GCSE at grade C/grade 4 or above (or equivalent)
Academic IELTS - Overall score required: 6.0 (Listening: 5.5 Reading: 5.5 Writing: 5.5 Speaking: 5.5). TOEFL iBT - 72 (Listening: 17 Reading: 18 Writing: 17 Speaking: 20)
English language requirements
托福(TOEFL iBT)總分: 72.0
最後申請期限:
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