Graduate Certificate of Digital Marketing

Digital marketing is unquestionably an integral activity for any brand that wishes to engage with prospects, drive traffic and generate quality leads. Those with in-demand digital marketing skills in SEO, PPC, display advertising, social media, content marketing and email marketing, are leading the marketing transformation in the digital era.

The Graduate Certificate of Digital Marketing will expose you to key digital marketing concepts, principles, strategies and best practices, so you’re skilled to help your organisation optimise its digital marketing presence. You’ll emerge with advanced skills to generate added value for customers across different touchpoints in their journey, as well as generate increased growth for businesses. You’ll learn to exploit the benefits digital technologies and channels offer, and you’ll learn how to generate consumer insights from various digital channels to maximise and optimise return on marketing investment.

Hone your skills in marketing optimisation
Apply the latest technologies in AI, machine learning, marketing automation, experimentation and analytics.
Explore customer-centric marketing strategies
Learn how to apply consumer insights to enhance customer experience and optimise marketing return on investment.

Study 100 per cent online for maximum flexibility
Gain a professional qualification while studying online, and fit your studies around your work and life commitments.

Get the skills you need right now or ladder up to a master degree
Gain credit towards Australia’s number one ranked Master of Marketing and move into a future-proof fast-growing field.

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