關於課程
The degree has been developed in conjunction with the Chartered Institute of Marketing (CIM) to ensure that teaching content is in line with industry expectations. The course has been awarded the CIM ‘Accredited Degree’ status – this accreditation provides our students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications.
The degree in Advertising and Marketing Management will enable students to develop the skills and ability to think creatively and adopt the latest tools in modern integrated advertising campaigns. Advertising continues to enjoy a high profile within the marketing communications sector especially with regard to brand building activities.
This course offers students the chance to develop their knowledge and skills to become highly informed in all aspects of advertising. Enabling students to develop and plan advertising campaigns in conjunction with other marketing activities, promotion, direct and digital media. This degree also incorporates important elements of the wider marketing area in order to ensure that students can enter the graduate market able to contribute effectively to all elements of marketing. You will be well equipped with a range of practical skills as you will be taught to use industry standard software equipping you with visual skills, alongside developing verbal and written communication skills.
Course Length:
Three years full-time.
Four years full-time if undertaking year-long industry placement.
Four years full-time if undertaking foundation year.
Five years full-time if undertaking foundation year and year-long industry placement.
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Entry requirements for 卡地夫都會大學
IELTS - 6.0 overall with no sub score lower than 5.5, TOEFL Internet Based Test - 72. Foundation route: Applicants will preferably have a minimum of five GCSE passes including English Language and Mathematics* at grade C or above / grade 4 or above (for applicants holding newly reformed GCSEs in England) and 32 UCAS Tariff Points from at least 1 A Level (or equivalent). Five GCSE passes including English Language and Mathematics* at grade C or above (grade 4 or above for applicants holding newly reformed GCSEs in England), plus 112 points from at least 2 A levels (or equivalent). Typical offers may include: 112 points from at least two A levels to include grades CC, Welsh Baccalaureate – Advanced Skills Challenge Certificate considered as the third subject. RQF BTEC National Extended Diploma/Cambridge Technical Extended Diploma DMM. 112 points from at least two Scottish Advanced Highers to include grades DD. 112 points from the Irish Leaving Certificate at Highers to include 2 x H2 grades. Higher level subjects only considered with a minimum grade H4. 112 points from the Access to Higher Education Diploma.
English language requirements
托福(TOEFL iBT)總分: 72.0
最後申請期限:
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