MSc International Sport Management

Our International Sport Management programme has been created to critically analyse the decisions that drive this profitable global market. Within each module of study, you will develop vocationally relevant experience and skills. This includes strategic planning, human resource management, organisational theory and leadership, sport sponsorship, marketing and finance. The programme empowers current and future leaders to acquire advanced knowledge and intellectual skills necessary for career progression. It encourages you to develop an understanding and respect for a globalised society with diverse needs. It is suited for those who wish to become a more effective and enterprising manager in a knowledge-based global sports economy. This Sport Management course balances an inter-disciplinary and multi-disciplinary approach to study. The programme prides itself on the importance of contemporary theory and practice within its delivery. You will apply models and theories in a critically reflective and creative approach to address real-life industry problems. Additionally, you will also be encouraged to study contemporary practices that promote sustainability. This includes changes being made to facilities, events, campaigns and widening participation across all aspects of the sector. The specialised sport focus within this master’s connects you directly to the network of sport regionally, nationally and internationally. The international reputation of the programme has been developed through the unique insight into the global sports industry. This is offered via engagement with international sports organisations within the modules. Our unique learning and teaching experience enable you to graduate equipped with transferable management skills. This well-rounded knowledge base is very desirable to a variety of postgraduate-level employers.

Employability, enterprise, and entrepreneurship are progressively embedded in the MSc International Sport Management programme. Our starting point is that sport is a business, which needs to be managed. Throughout the programme, you will acquire and apply knowledge and skills required by the international sport industry and the wider management professions. Throughout the programme, you will have the opportunity to meet and learn from sport managers and employers, both in-class and at extra-curricular events. You will also be encouraged and supported to find vocational opportunities to experience the sport industry first-hand, for example volunteering at sport events, or possibly even undertaking an internship. Such experiences will enhance your employment prospects. The final Research Project offers you the opportunity of developing enterprise and entrepreneurialism further through your choice of sport, organisation, topic, or indeed product.

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