In undertaking this study area you will also acquire the necessary skills and knowledge to make decisions on planning, research and execution of integrated marketing communication programs to address real business needs.
If you are interested in advertising, promotions or communications, you should consider an integrated marketing communication (IMC) major.
IMC focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences.
QUT?s Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs. The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience.
Careers and outcomes
You will have the opportunity to take a contemporary qualification into the marketplace. Many graduates begin in consultancies as account executives or in government or private sector organisations performing a variety of roles from publicity through to events management, product launches and brand management. Agency positions for graduates include account managers in advertising, direct, digital and emarketing as well as media roles. Company positions for graduates often include advertising, direct marketing and product management. You then have the opportunity to progress to senior consultant or be part of the senior management team within organisations as part of the strategic planning process.
Marketing officer/manager, Public relations officer/consultant
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Entry requirements for 昆士兰科技大学
As part of QUT's application for admission process, you will be automatically assessed for the 1.5 year program. If you wish to be considered for the 2 year program only, please indicate this on your application form. Master of Business - 1.5 year program: A completed recognised bachelor degree in business or related field with a minimum grade point average of 4.0 (on QUT's 7 point scale). Master of Business - 2 year program: A completed recognised bachelor degree in any discipline with a minimum grade point average of 4.0 (on QUT's 7 point scale). Select the country where you completed your studies to see a guide to the grades you need to apply for this course. We accept English language proficiency scores from the following tests - TOEFL iBT - 79, IELTS Academic - 6.5
English language requirements
托福(TOEFL iBT)總分: 79.0
199th / 1250泰晤士世界大學排名
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