Bachelor of Fine Arts/Media (Animation, Visual Effects and Moving Image)

Working in public relations (PR) and advertising requires skills and expertise in strategic communication, and the development of promotional strategies and tactics for specific audiences and business stakeholders. PR and advertising professionals use their practical skills, knowledge and experience to harness persuasive communications in specific domains such as digital media, branding or crisis communication. In an evolving industry, you’ll be required to evaluate and apply methods appropriate to distinct promotional media forms, practices, industries, and audiences. This adaptability will help you to collaborate effectively with local and international communities of practitioners across evolving media contexts. This will enable you to not only support the organisations dedicated to your own passions but build an impactful career of your very own. By combining practical skills in these areas, you’ll develop a range of technical and conceptual practices that will help you to explore your individual interests, ideas and stories.You’ll learn how to adapt and apply technical skills to develop a sustainable practice as a creative professional. By working with the latest ideas, technologies and production methods, you’ll learn to communicate complex ideas to diverse audiences and work across various media contexts.Taught in studio-based environments, this specialisation focuses on completing practical, creative projects. Theory, professional practice and electives complement these skills to develop innovation, critical thinking and contextual awareness.

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