關於課程
This course is aimed at those looking for a career change into the field of public relations, or existing media professionals wishing to enhance their skillset, upgrade or diversify their expertise in the field.
Throughout your studies, you will explore the various functions of public relations including media relations, relationship building, issues management, boundary spanning, stakeholder liaison, crisis communication and the integration of communications functions while developing essential skills in thinking, writing, speaking and working in teams.
You will gain the critical and strategic thinking required to engage stakeholders in priority initiatives in a complex media environment where the boundaries between information, entertainment, image and politics are increasingly blurred.
Learning how communication in organisational settings affects the strategic decisions of all types of organisations, you will gain an understanding of the potential impact your practice can have on strategy execution, and the role you can play in contributing to a just society and profitable corporations.
The course covers corporate government, media, investor, community, political and environmental relations.
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開始日期及學費
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In學年take | 位置 |
---|---|
Semester 2 (July), 2024 | Camperdown |
Semester 1 (February), 2025 | Camperdown |
Semester 2 (July), 2025 | Camperdown |
來自大學信息
如何申請
Entry requirements for 雪梨大學
Admission to candidature for the Graduate Certificate in Strategic Public Relations requires:
a bachelor's degree from the University of Sydney or an equivalent qualification, or
equivalent professional experience of no less than three years in a relevant field such as journalism, public relations, media relations or media research.
You can progress from the Graduate Certificate to a Graduate Diploma or Masters, or from a Graduate Diploma to Masters in the same subject area, after successful completion of the shorter course.
IELTS score A minimum result of 7.0 overall and a minimum result of 6.0 in each band
Toefl Pbt A minimum result of 592 overall including a minimum result of 4.5 in Writing
Toefl ibt A minimum result of 96 overall including a minimum result of 17 in Reading, Listening and Speaking and 19 in Writing
English language requirements
托福(TOEFL iBT)總分: 96.0
最後申請期限:
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關於雪梨大學
CRICOS碼:053430F
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