關於課程
Our Marketing Management Master's programme offers flexibility and a strong core, along with two pathways for focused specialisation. This programme unlocks students' leadership potential, enhances technical skills, and equips them to apply theoretical concepts in real-world marketing challenges through consultancy projects, case studies, and marketing simulations.
We regularly update the curriculum to ensure it remains cutting-edge, recently emphasising customer insight, digital marketing, data analytics, ethics, responsibility, and sustainability.
The Strategic Marketing pathway has a global focus, preparing students for success in our fast-changing, globalised business landscape. Graduates gain the knowledge and skills needed to lead and shape the future of marketing, whether launching a marketing career or making a career change or advancement.
The Advertising and Marketing Communication pathway fosters creativity and problem-solving in brand management, grounded in analytical and creative thinking. It guides students on a creative journey and teaches them how to apply digital skills and customer insights to craft effective advertising strategies and communication campaigns. In today's digital and social media-driven world, the field of advertising offers an exciting career path.
We regularly update the curriculum to ensure it remains cutting-edge, recently emphasising customer insight, digital marketing, data analytics, ethics, responsibility, and sustainability.
The Strategic Marketing pathway has a global focus, preparing students for success in our fast-changing, globalised business landscape. Graduates gain the knowledge and skills needed to lead and shape the future of marketing, whether launching a marketing career or making a career change or advancement.
The Advertising and Marketing Communication pathway fosters creativity and problem-solving in brand management, grounded in analytical and creative thinking. It guides students on a creative journey and teaches them how to apply digital skills and customer insights to craft effective advertising strategies and communication campaigns. In today's digital and social media-driven world, the field of advertising offers an exciting career path.
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開始日期及學費
如何申請
Entry requirements for 格林威治大學
You should have an undergraduate degree at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute
If you hold a degree without a marketing background, upon joining us you will be required to study an online self-study module on introduction to marketing.
English language requirements – IELTS (Overall score 6.5. No less than 6.0 in any section)
English language requirements
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