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MSc Digital Marketing and Brand Management
在斯特陵大學
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關於課程
The MSc Digital Marketing and Brand Management provides you with a thorough knowledge of current marketing theories and practices with a specialist focus on brand management in a variety of national and international contexts.
With the rise of new communication channels, predominantly online, and the ability of consumers to impact on brand reputation, more businesses than ever are identifying value in effective brand management strategies to protect and enhance their brand. The MSc Marketing and Brand Management course is accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career. Our Masters in Marketing and Brand Management gives you a thorough and in-depth understanding of marketing and brand management within commercial and non-commercial organisations. You will learn about the practice and theory of sustainable marketing, strategic brand management and digital marketing. Our course also gives the choice to further explore the role of brands and branding in specialist marketing areas such as supply chain marketing, retailing, or social marketing.
With the rise of new communication channels, predominantly online, and the ability of consumers to impact on brand reputation, more businesses than ever are identifying value in effective brand management strategies to protect and enhance their brand. The MSc Marketing and Brand Management course is accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career. Our Masters in Marketing and Brand Management gives you a thorough and in-depth understanding of marketing and brand management within commercial and non-commercial organisations. You will learn about the practice and theory of sustainable marketing, strategic brand management and digital marketing. Our course also gives the choice to further explore the role of brands and branding in specialist marketing areas such as supply chain marketing, retailing, or social marketing.
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Entry requirements for 斯特陵大學
A minimum of a second class honours degree or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. No background in business is required but you will need to have a strong interest in marketing and brand management to get the most from the course.
English language requirements
If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
IELTS Indicator 6.0 with a minimum of 5.5 in each sub-skill
Cambridge C1 Advanced (CAE) 169 overall with a minimum of 162 in each sub-skill
Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 162 in each sub-skill
Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill
IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
IBT TOEFL Special Home Edition Test 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing
TOEFL ITP Plus for China minimum 543 overall, 54 in listening, 53 in structure and written expression, 56 in reading and B2 in speaking
Trinity ISE II Pass overall with a Pass in each sub-skill, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills
Aptis (4 skills) CEFR B2 overall and B2 in all sub-skills
Duolingo 95 overall with a minimum of 90 in all sub-skills
LanguageCert International ESOL B2 Communicator - Pass with minimum 33 in each sub-skill
English language requirements
托福(TOEFL iBT)總分: 78.0
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