關於課程
Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing aims to equip you with the fundamental concepts, models, digital tools and processes that are necessary for gaining sustainable competitive advantage in the marketplace.
You'll gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to make informed marketing decisions in today’s dynamic marketing world. You will develop as an agile and entrepreneurial marketing professional and will be an asset for future employers. As an MSc student of Strategic Marketing, you’ll be based in Surrey Business School and be part of a vibrant community focused on improving business practice and creating a sustainable and positive change.
At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. Our MSc Strategic Marketing builds on the established research strengths and teaching capabilities of the Department of Marketing which will equip you with the attributes, ways of thinking and behaviour of a contemporary marketing professional. Students will learn advanced analytics techniques adopted by the leading organisations to assess and manage customer service experience.
We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful marketer. We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication, digital and social media marketing, marketing research, and customer-facing functions.
You'll gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to make informed marketing decisions in today’s dynamic marketing world. You will develop as an agile and entrepreneurial marketing professional and will be an asset for future employers. As an MSc student of Strategic Marketing, you’ll be based in Surrey Business School and be part of a vibrant community focused on improving business practice and creating a sustainable and positive change.
At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. Our MSc Strategic Marketing builds on the established research strengths and teaching capabilities of the Department of Marketing which will equip you with the attributes, ways of thinking and behaviour of a contemporary marketing professional. Students will learn advanced analytics techniques adopted by the leading organisations to assess and manage customer service experience.
We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful marketer. We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication, digital and social media marketing, marketing research, and customer-facing functions.
- 獎學金 - 查看所有獎學金
- 實習機會
開始日期及學費
如何申請
Entry requirements for 薩里大學
A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification.
Full-time: IELTS (or equivalent) 7.0 overall including 6.5 in each category.
TOEFL (ibt) - 95 overall with 23 in Reading, 23 in Listening, 22 in Speaking and 26 in Writing
English language requirements
托福(TOEFL iBT)總分: 95.0
最後申請期限:
這個日期的預約已滿,聯絡IDP的顧問以獲得詳細資訊
更多資訊
近期活動
想了解更多關於此處的資訊?請看 IDP如何蒐集並展示課程資訊. 此處的資訊內容若有誤,IDP不負任何責任與義務。建議您直接洽詢IDP的專業顧問,以獲得最新最準確的資訊。
我們開始吧!
一鍵註冊或登入
檢視清單 或關閉此視窗以繼續搜尋