關於課程
The MA in Creative and Media Enterprises was the first in the UK to examine the business of creativity by focusing on the special relationship between creativity, strategic management and cultural entrepreneurship. The course facilitates an entrepreneurial and strategic approach to managing creative business, people, and ideas across the creative and media industries.
In this programme you will be invited to develop your understanding of creative organisations, teams, value creation, and markets within the global creative economy. We encourage you to consider a creative approach to management and a managed approach to creativity, which can then be applied to a range of scenarios and industries.
You will also develop your understanding of intellectual property and its strategic and regulatory significance within the creative and media industries. This course will invite you to critically reflect on the theories and ideas that shape industry practice and help you to tackle the real challenges of running a creative business.
In this programme you will be invited to develop your understanding of creative organisations, teams, value creation, and markets within the global creative economy. We encourage you to consider a creative approach to management and a managed approach to creativity, which can then be applied to a range of scenarios and industries.
You will also develop your understanding of intellectual property and its strategic and regulatory significance within the creative and media industries. This course will invite you to critically reflect on the theories and ideas that shape industry practice and help you to tackle the real challenges of running a creative business.
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開始日期及學費
如何申請
Entry requirements for 華威大學
2:i undergraduate degree (or equivalent) in a related subject.
IELTS overall score of 7.0, minimum component scores of two at 6.0/6.5 and the rest at 7.0 or above
TOEFL (iBT) - Overall Score 100 and Minimum component scores - Reading 22, Listening 21, Speaking 23, Writing 21.
English language requirements
托福(TOEFL iBT)總分: 100.0
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